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TAG Heuer, a Swiss watch manufacturer with over 160 years of expertise, is renowned for its precision timepieces and deep-rooted connection to motorsport. Established in 1860 by Edouard Heuer as the Heuer Watch Company, it was later renamed TAG Heuer in 1985. The brand has become synonymous with high-performance chronographs, and Its most iconic models, such as the Aquaracer, Carrera, and Monaco, have made their mark in both watchmaking and motorsport history.
TAG Heuer timepieces are a perfect blend of luxury, innovation, and functionality. Known for their craftsmanship and cutting-edge technology, these watches cater to luxury watch connoisseurs and sports enthusiasts alike. Whether it’s a chronograph designed for precision racing or a smartwatch offering modern functionality, TAG Heuer consistently pushes the boundaries of Swiss watchmaking.
From motorsport legends like Steve McQueen and Ayrton Senna to everyday adventurers, TAG Heuer watches are designed for those who seek performance and style. With options ranging from rugged diving watches to sophisticated models for daily wear, TAG Heuer ensures there is a perfect timepiece for every occasion, cementing its status as a symbol of luxury and innovation in the world of horology.
TAG Heuer’s history is a story of pioneering innovation and precision craftsmanship. Founded in 1860 by Edouard Heuer, the brand quickly made its mark with the invention of the oscillating pinion in 1887, a breakthrough that transformed chronograph accuracy. In 1961, Jack Heuer assumed leadership of the company and set out to design his first watch, a wrist chronograph with a rotating bezel.
TAG Heuer became synonymous with motorsports in the 1960s with the release of the iconic Carrera chronograph in 1963. The 1969 launch of the Monaco, one of the first automatic chronographs, cemented its bold reputation with its distinctive square case. In 1985, the TAG Group’s acquisition of Heuer led to further technological leaps. In 2004, introduced the groundbreaking Monaco V4, the world’s first belt-driven watch.
From its earliest days, TAG Heuer has balanced technical expertise with a fearless, avant-garde spirit, making it a revered name in luxury timepieces. Whether through precision timekeeping or cutting-edge design, TAG Heuer remains a symbol of Swiss excellence in watchmaking, embraced by athletes, professionals, and watch connoisseurs alike.
Each collection, from the Carrera to the Monaco, reflects the brand’s relentless pursuit of both precision and style, ensuring TAG Heuer’s place in watchmaking history remains secure.
A legendary watch made famous by Steve McQueen in the 1970 film Le Mans, it features a distinctive 39mm square case with a bold blue dial and striking red accents. It is powered by the Calibre 11 automatic chronograph movement, a tribute to the original 1969 model. Water-resistant to 100 meters, it combines avant-garde design with iconic motorsport heritage. Originally retailing for around S$10,000, it is available for about S$6,330 in the pre-owned market.
This timepiece is a robust diving watch, offering 200 meters of water resistance, ideal for underwater adventures. This 40mm stainless steel timepiece features a unidirectional rotating bezel, a black sunray brushed dial, and luminous hands and markers for legibility in low light conditions. A refined balance of functionality and style, the Aquaracer retails for around S$3,600, with a pre-owned value of S$2,236.
This is a sophisticated timepiece for women, designed with a 32mm polished stainless steel case and a smooth white mother-of-pearl dial. Its elegant look is enhanced by rhodium-plated hands and indexes, and a date window at 3 o'clock. This model combines elegance and functionality, originally priced at S$3,100 and available for S$1,649 on the pre-owned market.
Inspired by motorsports, it features a bold 43mm stainless steel case with a black dial and tachymeter bezel. It boasts three subdials for measuring seconds, minutes, and hours, along with a date window at 4 o'clock. Powered by a reliable quartz chronograph movement, it ensures precision timing and is water-resistant up to 200 meters, making it suitable for both sports and everyday wear. This sporty yet stylish watch retails for S$1,900 and is available pre-owned for around S$1,066.
The TAG Heuer 1000 Series Ref. 980.028 is one of the most affordable options available, trading for around S$196 on the pre-owned market. This model provides an entry point into the world of TAG Heuer, offering the brand’s signature style and craftsmanship at a budget-friendly price.
TAG Heuer watches offer a blend of luxury, craftsmanship, and performance, making them desirable for watch enthusiasts. However, as with most luxury watches, the investment potential of TAG Heuer varies by model and market demand. While some models hold their value well, the overall market for TAG Heuer watches has experienced a 5.1% decline in the past year. For collectors looking for long-term value appreciation, it's important to choose limited editions or iconic models, as these tend to retain or increase in value over time.
TAG Heuer offers a wide range of timepieces that blend performance, luxury, and technical innovations. From the iconic Monaco to the sporty Formula 1, each collection is designed with unique features that cater to different tastes and lifestyles. Here are some of the brand's best models, known for their craftsmanship and enduring appeal.
TAG Heuer watches are known for their balance of luxury and performance, with prices ranging from affordable to premium. On average, a TAG Heuer watch costs around S$2,000. The brand's most popular collection, the Carrera, typically sells for about S$3,000. Entry-level models, such as the Formula 1 series, can start as low as S$2,250, while high-end models featuring advanced complications or luxury materials can reach up to S$28,000.
